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Via is a multidisciplinary designer and discomfort seeker whose purpose lies in designing for meaningful impact.

Via is a multidisciplinary designer and discomfort seeker whose purpose lies in designing for meaningful impact.

MEMORY BOX

After graduating high school in 2022, I took a gap year to dive deeper in design & tech world. If I could sum up my gap year in a sentence, it would be: Breaking the stigmas and learning beyond the boundaries of classroom walls.




Since I was young, I loved nothing more than tinkering with creativity. From toys to clothing to digital experiences, I have constantly channeled my thoughts and ideas through the lens of design, transforming abstract concepts into realities.


As I grew older, my love for creativity continued to flourish, leading me down the path of UX design. Although initially enticed by its aesthetic possibilities, I soon discovered that beneath the visuals lay intricate and complex intersection of multiple disciplines.


This realization sparked a new level of love and appreciation for design, fundamentally shifting my perspective and shaping the design philosophy I hold today.

I believe design is more than just visuals and a linear process of creation. It’s a multidisciplinary way of thinking, learning and reflecting on the world around us, seeking to make sense of it.


Design is about creating things that are not only functional but meaningful entities that can shape the way we experience the world.


Design is about creating things that are not only functional but meaningful entities that can shape the way we experience the world.

This passion of mine has led me on an exciting journey of exploring various design fields, embracing every adventure as an opportunity to grow and to widen my perspective.


During my digital product design internship at tiket.com, I gained insight into the significant role design plays in connecting businesses and their users. This experience then inspired me to delve further into the other spectrum of design and research at Project Lima, where I delved into the fascinating intersection of Design and Artificial Intelligence. Now, I'm helping out Bijak Memilih to design & build a tech-enabled platform to make Indonesian politics accessible and help voters make informed political choices.

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NO.7

2023 EDITION

The Gazette

For the Future Opportunities That Await

WORK EXPERIENCES

Product Designer & Developer, Bijak Memilih

Thinkpolicy

July'23 - Now

Bijak Memilih is a tech-enabled movement to make Indonesian politics accessible. Our mission is to provide a platform to help young voters make informed political decision for the upcoming 2024 Indonesia Presidential Election using neutral, contextualized, hassle-free insights.

  • Led end-to-end design, development, and product initiatives across desktop and mobile platforms through cross-functional collaborations. Responsibilities included crafting UX flows, designing user interfaces, managing backlogs, feature prioritization, web development, as well as content and quality assurance.

  • Spearheaded the migration, redesign, and development of the Bijak Memilih website, elevating it from 92k views and 18k users to 2.6 million views and 317k users by 2023. Achieving an increase of 2,723% in views and 1,661% in users.

  • Achieved a 93% user satisfaction rate among 950 users, with 85% providing a 4-5 star rating for our website platform, as of 2023.

Design & Research Intern, Project Lima

Sixty Two

Feb’23 - June'23

Project Lima, an initiative by Sixty Two, a global innovation studio, harnesses the power of research and design to discover inventive solutions that spark curiosity and foster collaboration among creatives across boundaries for a mindful society.

  • Led personal research project on Artificial Intelligence (AI) and design, resulting in a research report and toolkit. Managed every aspect of the project from timeline planning, research, web design, content creation, toolkit design, and illustration assets.

  • Conducted in-depth research to understand AI, AI's impact on design, UX design evolution, and future landscape predictions through desk research, expert interviews, workshops, and timeline analysis.

  • Collaborated with the Sixty Two team to collect data and filter participants for UT to ensure that insights gathered were unbiased and inclusive.

  • Designed a toolkit as a response to the research report, aimed at empowering readers to transform insights into action.

Product Design Intern, Accommodation

tiket.com

May’22 - Nov'22

Tiket.com is a leading OTA, revolutionizing tourism with technology for 17 million+ users worldwide. It was announced to be the fastest-growing OTA in 2019, offering 85+ airline partners, 2.7 million hotels, and 10,000+ activities.

  • Managed and designed 4 medium to huge projects ranging from B2B and B2C. Presented projects to Heads and Design Leads, while also facilitating cross-department workshops for 20+ seniors.

  • Collaborated effectively with Product Managers, UX Researchers, UX Writers, and UX Illustrators to ensure seamless project execution and delivery.

  • Assisted researchers in data collection and synthesizing through making research plans to conducting usability testing.

Founder & Designer

ÜNIQE

Aug’18 - Aug’22

ÜNIQE is an Indonesian clothing brand promoting positivity and raising awareness on global issues. Within 4 years, we released 9 volumes covering topics like climate change to the power of kindness, donated profits to disaster relief centers, and reached 200+ customers nationwide.

  • Supervised and managed the finances, marketing, publication, and administrations team that led to a 50% increase in sales within a year, and successfully attained 300+ sales across Indonesia.

  • Spearheaded the creative division that includes directing, designing, and producing 10+ projects (website, apparel production, social media content).

VOLUNTEERINGS

In my design journey, I've been privileged to connect with incredible mentors, access valuable resources, and find supportive communities. This has inspired me to volunteer some of my free time for causes I care about, one of them: education.

"

Fig. 1 : Generation Girl Winter Club 2022

Generation Girl (GenG) is a nonprofit organization dedicated to introducing young girls to the world of STEM. It was through their program in 2018 that I discovered my passion for UI/UX, and has always been grateful for the role GenG played in kick-starting my journey. Inspired by this experience, I wish to do the same to other girls, who might share the same pathway as I do :). Since 2021, I have actively participated in GenG's programs, serving as a volunteer, teaching assistant, and mentor, where I share my knowledge of UI/UX to girls spanning from middle school to university level.

Fig. 2 : The team behind ADPList Community Night 2022

Next is ADPList, a free mentorship platform committed to democratizing access to mentorship. Discovering ADPList in 2021 was a turning point in my UI/UX journey, as it opened doors to invaluable opportunities. Through ADPList, I connected with mentors who not only guided me but also became friends. It also introduced me to a supportive community of like-minded individuals and propelled my career growth. To give back, I joined ADPList as a Jakarta ambassador, spreading the word about its transformative impact and organizing events alongside a fantastic team of individuals.

LOOKING FOR MORE?

Read more at my LinkedIn

NO.7

2023 EDITION

The Gazette

For the Future Opportunities That Await

WORK EXPERIENCES

Product Designer & Developer, Bijak Memilih

Thinkpolicy

July'23 - Now

Bijak Memilih is a tech-enabled movement to make Indonesian politics accessible. Our mission is to provide a platform to help young voters make informed political decision for the upcoming 2024 Indonesia Presidential Election using neutral, contextualized, hassle-free insights.

  • Led end-to-end design, development, and product initiatives across desktop and mobile platforms through cross-functional collaborations. Responsibilities included crafting UX flows, designing user interfaces, managing backlogs, feature prioritization, web development, as well as content and quality assurance.

  • Spearheaded the migration, redesign, and development of the Bijak Memilih website, elevating it from 92k views and 18k users to 2.6 million views and 317k users by 2023. Achieving an increase of 2,723% in views and 1,661% in users.

  • Achieved a 93% user satisfaction rate among 950 users, with 85% providing a 4-5 star rating for our website platform, as of 2023.

Design & Research Intern, Project Lima

Sixty Two

Feb’23 - June'23

Project Lima, an initiative by Sixty Two, a global innovation studio, harnesses the power of research and design to discover inventive solutions that spark curiosity and foster collaboration among creatives across boundaries for a mindful society.

  • Led personal research project on Artificial Intelligence (AI) and design, resulting in a research report and toolkit. Managed every aspect of the project from timeline planning, research, web design, content creation, toolkit design, and illustration assets.

  • Conducted in-depth research to understand AI, AI's impact on design, UX design evolution, and future landscape predictions through desk research, expert interviews, workshops, and timeline analysis.

  • Collaborated with the Sixty Two team to collect data and filter participants for UT to ensure that insights gathered were unbiased and inclusive.

  • Designed a toolkit as a response to the research report, aimed at empowering readers to transform insights into action.

Product Design Intern, Accommodation

tiket.com

May’22 - Nov'22

Tiket.com is a leading OTA, revolutionizing tourism with technology for 17 million+ users worldwide. It was announced to be the fastest-growing OTA in 2019, offering 85+ airline partners, 2.7 million hotels, and 10,000+ activities.

  • Managed and designed 4 medium to huge projects ranging from B2B and B2C. Presented projects to Heads and Design Leads, while also facilitating cross-department workshops for 20+ seniors.

  • Collaborated effectively with Product Managers, UX Researchers, UX Writers, and UX Illustrators to ensure seamless project execution and delivery.

  • Assisted researchers in data collection and synthesizing through making research plans to conducting usability testing.

Founder & Designer

ÜNIQE

Aug’18 - Aug’22

ÜNIQE is an Indonesian clothing brand promoting positivity and raising awareness on global issues. Within 4 years, we released 9 volumes covering topics like climate change to the power of kindness, donated profits to disaster relief centers, and reached 200+ customers nationwide.

  • Supervised and managed the finances, marketing, publication, and administrations team that led to a 50% increase in sales within a year, and successfully attained 300+ sales across Indonesia.

  • Spearheaded the creative division that includes directing, designing, and producing 10+ projects (website, apparel production, social media content).

VOLUNTEERINGS

In my design journey, I've been privileged to connect with incredible mentors, access valuable resources, and find supportive communities. This has inspired me to volunteer some of my free time for causes I care about, one of them: education.

"

Fig. 1 : Generation Girl Winter Club 2022

Generation Girl (GenG) is a nonprofit organization dedicated to introducing young girls to the world of STEM. It was through their program in 2018 that I discovered my passion for UI/UX, and has always been grateful for the role GenG played in kick-starting my journey. Inspired by this experience, I wish to do the same to other girls, who might share the same pathway as I do :). Since 2021, I have actively participated in GenG's programs, serving as a volunteer, teaching assistant, and mentor, where I share my knowledge of UI/UX to girls spanning from middle school to university level.

Fig. 2 : The team behind ADPList Community Night 2022

Next is ADPList, a free mentorship platform committed to democratizing access to mentorship. Discovering ADPList in 2021 was a turning point in my UI/UX journey, as it opened doors to invaluable opportunities. Through ADPList, I connected with mentors who not only guided me but also became friends. It also introduced me to a supportive community of like-minded individuals and propelled my career growth. To give back, I joined ADPList as a Jakarta ambassador, spreading the word about its transformative impact and organizing events alongside a fantastic team of individuals.

LOOKING FOR MORE?

Read more at my LinkedIn

NO.7

2023 EDITION

The Gazette

For the Future Opportunities That Await

WORK EXPERIENCES

Product Designer & Developer, Bijak Memilih

Thinkpolicy

July'23 - Now

Bijak Memilih is a tech-enabled movement to make Indonesian politics accessible. Our mission is to provide a platform to help young voters make informed political decision for the upcoming 2024 Indonesia Presidential Election using neutral, contextualized, hassle-free insights.

  • Led end-to-end design, development, and product initiatives across desktop and mobile platforms through cross-functional collaborations. Responsibilities included crafting UX flows, designing user interfaces, managing backlogs, feature prioritization, web development, as well as content and quality assurance.

  • Spearheaded the migration, redesign, and development of the Bijak Memilih website, elevating it from 92k views and 18k users to 2.6 million views and 317k users by 2023. Achieving an increase of 2,723% in views and 1,661% in users.

  • Achieved a 93% user satisfaction rate among 950 users, with 85% providing a 4-5 star rating for our website platform, as of 2023.

Design & Research Intern, Project Lima

Sixty Two

Feb’23 - June'23

Project Lima, an initiative by Sixty Two, a global innovation studio, harnesses the power of research and design to discover inventive solutions that spark curiosity and foster collaboration among creatives across boundaries for a mindful society.

  • Led personal research project on Artificial Intelligence (AI) and design, resulting in a research report and toolkit. Managed every aspect of the project from timeline planning, research, web design, content creation, toolkit design, and illustration assets.

  • Conducted in-depth research to understand AI, AI's impact on design, UX design evolution, and future landscape predictions through desk research, expert interviews, workshops, and timeline analysis.

  • Collaborated with the Sixty Two team to collect data and filter participants for UT to ensure that insights gathered were unbiased and inclusive.

  • Designed a toolkit as a response to the research report, aimed at empowering readers to transform insights into action.

Product Design Intern, Accommodation

tiket.com

May’22 - Nov'22

Tiket.com is a leading OTA, revolutionizing tourism with technology for 17 million+ users worldwide. It was announced to be the fastest-growing OTA in 2019, offering 85+ airline partners, 2.7 million hotels, and 10,000+ activities.

  • Managed and designed 4 medium to huge projects ranging from B2B and B2C. Presented projects to Heads and Design Leads, while also facilitating cross-department workshops for 20+ seniors.

  • Collaborated effectively with Product Managers, UX Researchers, UX Writers, and UX Illustrators to ensure seamless project execution and delivery.

  • Assisted researchers in data collection and synthesizing through making research plans to conducting usability testing.

Founder & Designer

ÜNIQE

Aug’18 - Aug’22

ÜNIQE is an Indonesian clothing brand promoting positivity and raising awareness on global issues. Within 4 years, we released 9 volumes covering topics like climate change to the power of kindness, donated profits to disaster relief centers, and reached 200+ customers nationwide.

  • Supervised and managed the finances, marketing, publication, and administrations team that led to a 50% increase in sales within a year, and successfully attained 300+ sales across Indonesia.

  • Spearheaded the creative division that includes directing, designing, and producing 10+ projects (website, apparel production, social media content).

VOLUNTEERINGS

In my design journey, I've been privileged to connect with incredible mentors, access valuable resources, and find supportive communities. This has inspired me to volunteer some of my free time for causes I care about, one of them: education.

"

Fig. 1 : Generation Girl Winter Club 2022

Generation Girl (GenG) is a nonprofit organization dedicated to introducing young girls to the world of STEM. It was through their program in 2018 that I discovered my passion for UI/UX, and has always been grateful for the role GenG played in kick-starting my journey. Inspired by this experience, I wish to do the same to other girls, who might share the same pathway as I do :). Since 2021, I have actively participated in GenG's programs, serving as a volunteer, teaching assistant, and mentor, where I share my knowledge of UI/UX to girls spanning from middle school to university level.

Fig. 2 : The team behind ADPList Community Night 2022

Next is ADPList, a free mentorship platform committed to democratizing access to mentorship. Discovering ADPList in 2021 was a turning point in my UI/UX journey, as it opened doors to invaluable opportunities. Through ADPList, I connected with mentors who not only guided me but also became friends. It also introduced me to a supportive community of like-minded individuals and propelled my career growth. To give back, I joined ADPList as a Jakarta ambassador, spreading the word about its transformative impact and organizing events alongside a fantastic team of individuals.

LOOKING FOR MORE?

Read more at my LinkedIn

A GLIMPSE OF VIA

i love japanese anime, manga, and songs. here's a pic of me with my favorite attack on titan manga panel

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my relationship with writing is a love-hate one. i hate the fact that it's a brain-wrenching activity. but at the same time, i love it as it’s a way to preserve my memories and capture my experiences. since then, writing has been my best friend.


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